Building and implementing a powerful brand strategy
Omschrijving
Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers.
Ik heb een vraag over het boek: ‘Advanced Brand Management -- 3rd Edition - Temporal, Paul’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
