This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments
Ik heb een vraag over het boek: ‘Strategic Marketing - Atkinson, John, Wilson, Ian’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
