The battle for your mind. How to be seen and heard in the overcrowded marketplace
Omschrijving
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a position in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
Ik heb een vraag over het boek: ‘Positioning: The Battle for Your Mind - Ries, Al, Trout, Jack’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
