Boekstra.nl - Macdivitt, Harry, Wilkinson, Mike - Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

Drive Sales and Boost Your Bottom Line by Creating, Communicating, and Capturing Customer Value

Macdivitt, Harry, Wilkinson, Mike - Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

Omschrijving

Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.

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Schrijver: Macdivitt, Harry, Wilkinson, Mike
Titel: Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
Uitgever: McGraw-Hill Education - Europe

Jaar: 2011
Taal: Engels
Pagina's: 288
Gewicht: 586 gr

EAN: 9780071761680
Afmetingen: 241 x 165 x 25 mm
Bindwijze: Gebonden

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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

Drive Sales and Boost Your Bottom Line by Creating, Communicating, and Capturing Customer Value

Omschrijving

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