Measuring the User Experience

Collecting, Analyzing, and Presenting UX Metrics

Omschrijving

Features: Helps readers learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal and physical, as well as more specialized metrics such as eye-tracking and clickstream data. Provides a vendor-neutral examination on how to measure the user experience with websites, digital products, and virtually any other type of product or system. Contains new and in-depth global case studies that show how organizations have successfully used metrics, along with the information they revealed. Includes a companion site, www.measuringux.com, that has articles, tools, spreadsheets, presentations and other resources that help readers effectively measure user experience
€ 55,70
Paperback / softback
 
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€ 19,95 binnen Nederland
Schrijver
Albert, Bill (Director, Tullis, Tom (Senior Vice President of User Experience
Titel
Measuring the User Experience
Uitgever
Elsevier Science & Technology
Jaar
2022
Taal
Engels
Pagina's
384
Gewicht
596 gr
EAN
9780128180808
Afmetingen
233 x 193 x 14 mm
Bindwijze
Paperback / softback

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