Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Omschrijving
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
Ik heb een vraag over het boek: ‘How Brands Grow 2 Revised Edition - Romaniuk, Jenni (Research Professor and Associate Director, Sharp, Bryon (Director’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
