Boekstra.nl - Ford, David (University of Bath, Gadde, Lars-Erik (Chalmers University of Technology), Hakansson, Hakan (University of Uppsala), Snehota, Ivan (University of Lugano

The Business Marketing Course

Managing in Complex Networks

Ford, David (University of Bath, Gadde, Lars-Erik (Chalmers University of Technology), Hakansson, Hakan (University of Uppsala), Snehota, Ivan (University of Lugano - The Business Marketing Course

Omschrijving

Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.

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Schrijver: Ford, David (University of Bath, Gadde, Lars-Erik (Chalmers University of Technology), Hakansson, Hakan (University of Uppsala), Snehota, Ivan (University of Lugano
Titel: The Business Marketing Course
Uitgever: John Wiley & Sons Inc

Jaar: 2006
Taal: Engels
Pagina's: 288
Gewicht: 570 gr

EAN: 9780470034507
Afmetingen: 233 x 190 x 18 mm
Bindwijze: Paperback / softback

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The Business Marketing Course

Managing in Complex Networks

Omschrijving

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