Spending Advertising Money in the Digital Age

How to Navigate the Media Flow

Omschrijving

Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately, and then deploy it most effectively in order to build business.
€ 45,10
Paperback / softback
 
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Pringle, Hamish, Marshall, Jim
Titel
Spending Advertising Money in the Digital Age
Uitgever
Kogan Page Ltd
Jaar
2011
Taal
Engels
Pagina's
336
Gewicht
519 gr
EAN
9780749463052
Afmetingen
235 x 159 x 19 mm
Bindwijze
Paperback / softback

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