Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
Ik heb een vraag over het boek: ‘Advertising Account Planning - Kelley, Larry, Jugenheimer, Donald’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
