Reasserting the Disney Brand in the Streaming Era

A Critical Examination of Disney+

Omschrijving

Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace.
€ 54,65
Paperback / softback
 
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€ 19,95 binnen Nederland
Schrijver
Brookey, Robert Alan (Ball State University, Phillips, Jason (Ball State University, Pollard, Timothy (Ball State University
Titel
Reasserting the Disney Brand in the Streaming Era
Uitgever
Taylor & Francis Ltd
Jaar
2024
Taal
Engels
Pagina's
140
Gewicht
246 gr
EAN
9781032428673
Afmetingen
155 x 234 x 15 mm
Bindwijze
Paperback / softback

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