The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts. It is an ideal textbook for courses on persuasion in communication, psychology, advertising and more.
Ik heb een vraag over het boek:
‘Persuasion - Gass, Robert H. (California State University, Seiter, John S. (Utah State University’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
