THE DEFINITIVE GUIDE FOR TRAINERS, TEACHERS, THERAPISTS, AND ENTREPRENEURS IN A POST-COVID WORLD Discover how to launch and grow a thriving wellness business with this comprehensive book Building a Wellness Business That Lasts is a definitive and one-stop resource to help you start and grow the successful wellness business you've always dreamed of. Mindbody Co-Founder and Chairman Rick Stollmeyer uses the knowledge and experience he gained in building the world's largest and most-used wellness technology platform to show you how to launch and sustain your own wellness business. Written in four parts, Rick describes each step you'll need to take to get from where you are to running a thriving and healthy firm in the wellness industry. From identifying what you love and gaining experience in the wellness industry, to developing within yourself the essential traits of successful wellness entrepreneurs, to the details of identifying your target market and assembling your business plan, to securing financing and launching a booming wellness business, to keeping your cup full as a wellness entrepreneur, each chapter provides actionable steps and practical strategies to achieve lasting success. Perfect for current and aspiring entrepreneurs and anyone interested in the intersection of health and business, Building a Wellness Business That Lasts belongs on the bookshelves of wellness enthusiasts everywhere.