PRAISE FOR THE ROAD TO LUXURY The Road to Luxury is a very complete view on the luxury industry. It's a must-read book for those who would like to understand and learn this universe and the steps to be followed to be part of it. Students, participants and/or professionals will find very accurate, useful and insightful information helping those executives in the industry to challenge and enrich themselves in their approach to build and manage luxury brands.--MARGARETH HENRIQUEZ, CEO, Krug I enjoyed reading this 360-degree overview of the luxury world and I think it could become a sort of a 'Bible' for everyone belonging to or studying to enter this challenging world. Besides providing a deep analysis on the evolution of this sector, such as the who's who, branding, retail, operations and emerging markets, I think everyone involved in this world will be able to find answers to every question which may arise or needs clarification. The reading is easily comprehensible and dotted with amusing stories like 'The pink bag' or the description of the perfect store manager. . . . all this makes a wonderful 'package' full of passion without which anyone would not be able to enter or survive in the luxury world.--GIOVANNA FURLANETTO, President, Furla The Road to Luxury is a must-read for luxury brand owners aiming to grow internationally. The book offers a deep understanding of the concept of 'luxury' and lays a comprehensive analysis of how luxury brands behave during different international crisis. The analysis is rich in real examples with an update on recent practices and a forecast for some good few years to come. As an owner manager of a family-run hospitality brand strongly affected by the international market, I found the book very instructive, inspiring and motivating to continue the journey.--KAZUSHIGE KANAI, 16th generation owner of Ryokan Tocen Goshoboh (since 1191), Arima Onsen, Japan A thorough and enlightening guide to luxury brand management, exploring emerging trends as well aswell-established market dynamics. The Road to Luxury is a reference book for anyone working in Luxury or interested in learning about it.--MARC CHAYA, CEO & Co-founder, Maison Francis Kurkdjian - Group LVMH The Road to Luxury is a brilliantly insightful map of global luxury. The book walks you through the evolution of luxury maisons, the key markets and the talents that drive it. It also provides a view on the impact of COVID pandemic, future shifts in the business model and innovations to come. This book is a must-read for all luxury executives and students.--GRACE NIDA, Managing Director, Global Luxury Sector, Korn Ferry This book gives a global view on the luxury industry. It has a comprehensive approach which makes it relevant to all audiences. The mix between academic research and real-world examples makes it a comprehensive tool and gives the reader a great amount of knowledge about the vibrant world of luxury. I encourage everyone to read it whether you are a student, a professional or just curious to learn about the exciting world of luxury.--PATRICK CHALHOUB, Co-CEO, Chalhoub Group