Understanding Fashion Scandals is the first book to explore the changing landscape of contemporary fashion through case studies showing how ?shock value' lost its currency. The book focuses on the changes since the late-1970s/early 80s, when brands like Calvin Klein and Benetton first used controversy as a promotional tool to build their brand identity, to the contemporary industry where avoiding social media backlash is critical to survival. Analyzing the tactics brands adopt to avoid or mitigate scandals, Vänskä and Gurova map the fashion industry's journey towards cultural sustainability.
Ik heb een vraag over het boek: ‘Understanding Fashion Scandals - Vanska, Professor Annamari (Aalto University, Gurova, Dr Olga (Laurea University’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
