Boost your output with AI It's time for marketers to adapt to another world-altering new technology. This time, it's artificial intelligence, and it's poised to impact how marketers get their work done. This book walks you through the concepts, use cases, and how-tos you'll need to plug AI into your marketing activities. Learn how AI tools and platforms can assist with planning, content creation, market segmentation, SEO, measurement, and beyond. With the easy-to-understand insight from one of the world's leading marketing transformation experts, you can retool your existing processes with an AI-first mindset and get ahead of the competition. Inside... - Frameworks for integrating AI into marketing processes - Clear explanations of using AI to drive smarter personalization - Practical steps for transforming your market research efforts - Instructions for creating marketing text, images, and video - Best practices for AI-powered marketing in all businesses
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