Imagine someone forced you to create a new bestselling product or service. Or else, they said, and you believed them. You have no marketing budget, and this product or service must have sustainable success. This book starts you off with the right questions—What makes one product sell and another fail? What fuels the success of bestsellers?—and takes you down the path. With a combination of hard-working graphics and strong practicality, Kathy Sierra shows you how to make your users badass. Ideal for product developers, designers, UX folks, programmers, architects, product designers, marketing teams, and start-ups. Build sustainably successful products and services that don't rely on unethical persuasive marketing tricks but on helping your users have deeper, richer experiences. This book shows you what it takes to make your users badass-and help you succeed.
Ik heb een vraag over het boek: ‘Badass – Making Users Awesome - Sierra, Kathy, Bates, Bert’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
