Converting Intangible Assets into Tangible Outcomes
Omschrijving
The authors of The Balanced Scorecard and The Strategy-Focused Organization present a blueprint any organization can follow to align processes, people, and information technology for superior performance. Takes readers to the next level of precision in strategy implementation. This title offers a visual cause-and-effect explanation of what's working and what doesn't in a way that everyone in the company can understand. It helps get the organization involved in strategy. Preface
ix
PART I: OVERVIEW
1. Introduction
3(26)
2. Strategy Maps
29(36)
PART II: VALUE-CREATING PROCESSES
3. Operations Management Processes
65 (40)
4. Customer Management Processes
105 (30)
5. Innovation Processes
135(28)
6. Regulatory and Social Processes
163(36)
PART III: INTANGIBLE ASSETS
7. Aligning Intangible Assets to Enterprise Strategy
199 (26)
8. Human Capital Readiness
225 (24)
9. Information Capital Readiness
249(26)
10. Organization Capital Readiness
275(44)
PART IV: BUILDING STRATEGIES AND STRATEGY MAPS
11. Custornizing Your Strategy Map to Your Strategy
319(46)
12. Planning the Campaign
365(32)
PART V: THE CASE FILES
13. Private-Sector Organizations
397 (14)
14. Public-Sector Organizations
411 (18)
15. Nonprofit Organizations
429(10)
Index
439(14)
About the Authors
453
Ik heb een vraag over het boek: ‘Strategy Maps - Kaplan, Robert S., Norton, David P.’.
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