Managing the Smart Revolution in Tourism Firms

Innovation and Value Creation in the Era of Data

Omschrijving

This practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. Real-life cases are provided to illustrate the true dimension of the smart phenomenon and the new frontiers that are yet to open in the coming years.
€ 59,75
Paperback / softback
 
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Navarro-Meneses, Dr Francisco (Universidad Nebrija
Titel
Managing the Smart Revolution in Tourism Firms
Uitgever
CABI Publishing
Jaar
2023
Taal
Engels
Pagina's
360
Gewicht
904 gr
EAN
9781789249316
Afmetingen
243 x 173 x 21 mm
Bindwijze
Paperback / softback

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