Business Acumen for Strategic Communicators

A Primer

Omschrijving

Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.
€ 45,10
Paperback / softback
 
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€ 19,95 binnen Nederland
Schrijver
Ragas, Matthew W. (DePaul University, Culp, Ron (DePaul University
Titel
Business Acumen for Strategic Communicators
Uitgever
Emerald Publishing Limited
Jaar
2021
Taal
Engels
Pagina's
336
Gewicht
516 gr
EAN
9781838676629
Afmetingen
152 x 230 x 24 mm
Bindwijze
Paperback / softback

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