Jones, David, Lewis, Barry, Gray, Madeleine, Morgan, D. Densil (1) Babin, Barry (morris Lewis Professor Of Marketing/ole Miss Business School/university Of Mississippi), Harris, Eric (florida Southern College) (1) Samson, Ilan (1) Hair, Joseph (university Of South Alabama), Babin, Barry (morris Lewis Professor Of Marketing/ole Miss Business School/university Of Mississippi), Anderson, Rolph (drexel University), Black, William (professor Emeritus (1) Lewis, Barry (1)