Halligan, Brian (massachusetts Institute Of Technology; Harvard Business School), Scott, David Meerman (pragmatic Marketing) (1) Miller, Donald, Schmidt, Daan (1) Bendle, Neil, Farris, Paul, Pfeifer, Phillip, Reibstein, David (1) Mcdonald, Malcolm (cranfield School Of Management), Wilson, Hugh (cranfield School Of Management), Chaffey, Dave (1) Berry, Leonard L. (1)