Twain, Mark (2) Frazier, Gary L. (university Of Southern California) (2) Mourouzi-sivitanidou, Rena (usc University Of Southern California (1) Kumar, V. (university Of Houston), Leone, Robert P. (texas Christian University), Aaker, David A. (university Of California, Day, George S. (university Of Toronto) (1) Frambach, Ruud, Nijssen, Ed (1)