Kumar, V. (university Of Houston), Leone, Robert P. (texas Christian University), Aaker, David A. (university Of California, Day, George S. (university Of Toronto) (1) Frambach, Ruud, Nijssen, Ed (1) Banville, John (1) Lamanna, Mary Ann (emeritus, Riedmann, Agnes (california State University, Stewart, Susan (iowa State University) (1) Briggs, Patrick J (1)