Maxwell, Larry A (2) Millett, Larry (1) Percy, Larry (visiting Professor Of Marketing At The Turku School Of Economics, Rosenbaum-elliott, Richard (professor Emeritus Of Marketing And Consumer Research At The School Of Management (1) Rosenbaum-elliott, Richard (professor Emeritus Of Marketing And Consumer Research, Percy, Larry (international Consultant In Marketing And Communication And Visiting Professor At Copenhagen Business School) (1) Fisher, Greg (larry And Barbara Sharpf Professor Of Entrepreneurship And Associate Professor In The Management And Entrepreneurship Department, Wisneski, John E. (clinical Assistant Professor In The Management & Entrepreneurship Department (1)