The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

Omschrijving

Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu
€ 19,95
Paperback / softback
 
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Ries, Al, Ries, Laura
Titel
The 22 Immutable Laws of Branding
Uitgever
HarperCollins Publishers Inc
Jaar
2002
Taal
Engels
Pagina's
272
Gewicht
378 gr
EAN
9780060007737
Afmetingen
235 x 190 x 23 mm
Bindwijze
Paperback / softback

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