How Product Evolution Creates Endless Possibilities for New Brands
Omschrijving
Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.
Ik heb een vraag over het boek:
‘The Origin of Brands - Ries, Al, Ries, Laura’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
