The Seven Essential Disciplines for Building a World-Class Company
Omschrijving
The author of the entrepreneur handbook, The E-Myth Revisited, builds on previously defined philosophies to reveal why entrepreneurs are critical to the success of any enterprise, in a guide that discusses seven key skills in the areas of leadership, money management, and customer service. Reprint Features a program that can be implemented real-time into business. This book teaches the listener to understand why the entrepreneur is so critical to the success of any enterprise, no matter how small or large, and why the mindset of an entrepreneur is so integral to the operating reality of an organization, small business, or other enterprise. Acknowledgments
xix
Foreword
xxi
Introduction
xxxi
PART ONE, THE E-MYTH ENTREPRENEUR
Epigram
1
One The E-Myth Point of View
3
Two Passion, Purpose, and Practice
12
Three The Reluctant Entrepreneur
19
Four The Little Girl Who Wanted to Write a Book
24
Five The Reluctant Coach
27
Six Creating the Room to Create
32
Seven The Heart of the Matter
36
Eight Wrestling with a Stranger
41
Nine The Purpose of Purpose
44
Ten The First Exercise
49
Eleven The Second Exercise
54
Twelve The Third Exercise
61
PART TWO, THE SEVEN ESSETNIAL DISCIPLINES
Epigram
67
One The Discipline of the Enterprise Leader
71
The Business Plan that Always Works
84
Business Quantification
95
Two The Discipline of the Marketing Leader
115
Your Most Probable Customer
126
Customer Perceptions and Behaviors
136
Positioning and Differentiating Your Business
156
Three The Discipline of the Financial Leader
171
Financial Strategies to Set You on the Right Path
196
Maximum Cash
215
Four The Discipline of the Management Leader
237
Creating a High-Performance Environment
248
Operations Manuals
261
Five The Discipline of the Client Fulfillment Leader
273
Your Client Fulfillment Baseline
282
Systems Innovation
294
Six The Discipline of the Lead Conversion Leader
305
Your Lead Conversion Process
313
Client Re-Conversion
334
Seven The Discipline of the Lead Generation Leader
346
Lead Generation Channels
353
Application of Lead Generation Principles
372
Epilogue
396
A Full List of the Referenced Worksheets Available at www.emythmastery.com
401
Index
403