The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Building Extraordinary Brands Through the Power of Archetypes

Omschrijving

Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
€ 35,60
Gebonden
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Mark, Margaret, Pearson, Carol
Titel
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Uitgever
McGraw-Hill Education - Europe
Jaar
2001
Taal
Engels
Pagina's
400
Gewicht
649 gr
EAN
9780071364157
Afmetingen
229 x 175 x 38 mm
Bindwijze
Gebonden

U ontvangt bij ons altijd de laatste druk!


Rubrieken

Boekstra