A McGraw-Hill Advertising Classic. .
A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time.. .
First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.. . . Offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field.
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