Boekstra.nl - Knapp, Duane - The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success

The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success

How Costco, Ketel One, Make-a-wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success

Omschrijving

Shows how to make the right promise, how to keep it - and how fulfilling that promise will turn any business into one that people will admire, trust, and support. This book explains the steps for finding and forming a promise, and shows how to implement key principles that ensure business success.

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Schrijver: Knapp, Duane
Titel: The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success
Uitgever: McGraw-Hill Education - Europe

Jaar: 2008
Taal: Engels
Pagina's: 288
Gewicht: 562 gr

EAN: 9780071494410
Afmetingen: 237 x 166 x 25 mm
Bindwijze: Hardback

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The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success

How Costco, Ketel One, Make-a-wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success

Omschrijving

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