Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
How Big Data and Gamification Are Revolutionizing Customer and Employee Engagement
Omschrijving
The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.
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