Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.
Ik heb een vraag over het boek: ‘Made to Stick - Heath, Dan, Heath, Chip’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
