Content Strategy at Work

Real-world Stories to Strengthen Every Interactive Project

Omschrijving

Including case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more, this book is suitable for designers, information architects, copywriters, project managers, and those who work with visual or verbal content. It presents a content strategy framework and ways to implement in in-house marketing departments and consultancies.
€ 29,15
Paperback / softback
 
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Bloomstein, Margot (Principal, Appropriate, Inc., Boston, MA, USA)
Titel
Content Strategy at Work
Uitgever
Elsevier Science & Technology
Jaar
2012
Taal
Engels
Pagina's
184
Gewicht
400 gr
EAN
9780123919229
Afmetingen
229 x 152 x 13 mm
Bindwijze
Paperback / softback

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