This book reflects Williams' immense experience creating breakthrough solutions at frog design, one of the world's leading innovation firms. Williams shows how to combine fluid creativity with analytical rigor in a simple five-stage process for successfully disrupting any market A Complete 5-Step Process for Identifying Disruptive Business Opportunities-And Successfully Executing Them Don't let the title fool you. This book is stuffed with practical, useful ideas that will change the way you create and sell practical, useful ideas. Seth Godin, author of Linchpin Now Includes an All-New Section on Leading Disruptive Thinking! In a Business World of Non-Stop Change, There's Only One Way to Win The Game: Transform It EntirelyThis requires a revolution in thinking: a steady stream of disruptive strategies and unexpected solutions. In Disrupt, Second Edition, Luke Williams shows exactly how to generate those strategies and deliver those solutions. Williams shows how to combine fluid creativity with analytical rigor in a simple five-stage process for successfully disrupting any market. You'll learn why unexpected ideas draw the least competitors-and offer the greatest potential. Using real-world examples, you'll walk through every step of transforming disruptive ideas from conception to breakthrough strategy. Best of all, you'll discover powerful ways to lead disruptive thinking in a new section added to this edition. Drawing on his immense experience creating breakthrough solutions at frog design and elsewhere, Williams shows how to relentlessly strengthen the habits, practices, and motivations you need to win through disruption. - Craft your disruptive hypothesis Be wrong at the start, to be right at the end - Discover your best disruptive opportunities Explore the most unexpected corners of your environment - Efficiently shape your disruptive solution Avoid the resource-killer that is novelty for novelty's sake - Make your winning disruptive pitch Underprepare the obvious, overprepare the unusual - Get disruptive leadership right Master the motivation and mindset