Spent

Sex, Evolution, and Consumer Behavior

Omschrijving

A leading evolutionary psychologist probes the unconscious instincts behind American consumer culture Illuminating the hidden reasons for why we buy what we do, Spent applies evolutionary psychology to the sensual wonderland of marketing and perceived status that is American consumer culture. Geoffrey Miller starts with the theory that we purchase things to advertise ourselves to others, and then examines other factors that dictate what we spend money on. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding-and improving-our behaviors to become happier consumers.
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€ 19,95 binnen Nederland
Schrijver
Miller, Geoffrey
Titel
Spent
Uitgever
Penguin Publishing Group
Jaar
2010
Taal
Engels
Pagina's
386
Gewicht
317 gr
EAN
9780143117230
Afmetingen
215 x 139 x 20 mm
Bindwijze
Paperback

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