This book highlights a new cultural norm to racially self-identify as "multiracial" and offers evidence on the possible political implications of this racial identity. It first catalogues a cultural shift from assigning race to perceiving race as a product of personal identification by tracing events over the course of the twentieth century. Chapters then present evidence from a variety of sources including in-depth interviews, public opinion surveys and census data to understand how certain individuals embrace the agency of self-identification and choose to assert multiracial identities. An included case study on President Barack Obama shows how multiracial identity narratives can be strategically used to reduce anti-black bias among voters. The book concludes by discussing how narratives promoting multiracial identities are in direct dialogue with, rather than in replacement of, the longstanding racial order Natalie Masuoka's Multiracial Identity and Racial Politics in the United States traces the historical forces that created a new cultural norm to racially self-identify as "multiracial" and offers evidence on the possible political implications of this racial identity.