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Global Television and Film

An Introduction to the Economics of the Business

Omschrijving

Global Television and Film is the first non-specialist introduction to the economics of the contemporary film and television business. It explains how these global media markets operate taking into account the unique nature of cultural products and the consequences for public policy and business strategy.

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Schrijver: Hoskins, Colin (Professor, Faculty of Business, Professor, Faculty of Business, University of Alberta, Canada), McFadyen, Stuart (Professor, Faculty of Business, Professor, Faculty of Business, University of Alberta, Canada)
Titel: Global Television and Film
Uitgever: Oxford University Press

Jaar: 1998
Taal: Engels
Pagina's: 188
Gewicht: 295 gr

EAN: 9780198711476
Afmetingen: 235 x 159 x 13 mm
Bindwijze: Paperback

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Global Television and Film

An Introduction to the Economics of the Business

Omschrijving

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