Behavioural Economics

A Very Short Introduction

Omschrijving

Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.
€ 15,45
Paperback / softback
 
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€ 19,95 binnen Nederland
Schrijver
Baddeley, Michelle (Professor in Economics and Associate Dean (Research and Development)
Titel
Behavioural Economics
Uitgever
Oxford University Press
Jaar
2017
Taal
Engels
Pagina's
176
Gewicht
152 gr
EAN
9780198754992
Afmetingen
174 x 111 x 13 mm
Bindwijze
Paperback / softback

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