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Strategic Brand Management

Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and Consumer Research, Percy, Larry (International Consultant in Marketing and Communication and Visiting Professor at Copenhagen Business School)

Omschrijving

The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.

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Schrijver: Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and Consumer Research, Percy, Larry (International Consultant in Marketing and Communication and Visiting Professor at Copenhagen Business School)
Titel: Strategic Brand Management
Uitgever: Oxford University Press

Jaar: 2018
Taal: Engels
Pagina's: 368
Gewicht: 800 gr

EAN: 9780198797807
Afmetingen: 246 x 189 x 28 mm
Bindwijze: Paperback / softback

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Strategic Brand Management

Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and Consumer Research, Percy, Larry (International Consultant in Marketing and Communication and Visiting Professor at Copenhagen Business School)

Omschrijving

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