Boekstra.nl - Baines, Paul (Professor of Political Marketing and Associate Dean (Business & Civic Engagement), Whitehouse, Sophie (Teaching Fellow in Marketing, Rosengren, Sara (Professor of Marketing and Retailing; and Head of the Center for Retailing

Fundamentals of Marketing

Baines, Paul (Professor of Political Marketing and Associate Dean (Business & Civic Engagement), Whitehouse, Sophie (Teaching Fellow in Marketing, Rosengren, Sara (Professor of Marketing and Retailing; and Head of the Center for Retailing

Omschrijving

Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.

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Schrijver: Baines, Paul (Professor of Political Marketing and Associate Dean (Business & Civic Engagement), Whitehouse, Sophie (Teaching Fellow in Marketing, Rosengren, Sara (Professor of Marketing and Retailing; and Head of the Center for Retailing
Titel: Fundamentals of Marketing
Uitgever: Oxford University Press

Jaar: 2021
Taal: Engels
Pagina's: 404
Gewicht: 802 gr

EAN: 9780198829256
Afmetingen: 246 x 190 x 20 mm
Bindwijze: Paperback / softback

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Fundamentals of Marketing

Baines, Paul (Professor of Political Marketing and Associate Dean (Business & Civic Engagement), Whitehouse, Sophie (Teaching Fellow in Marketing, Rosengren, Sara (Professor of Marketing and Retailing; and Head of the Center for Retailing

Omschrijving

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