Boekstra.nl - Percy, Larry (Visiting Professor of Marketing at the Turku School of Economics, Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and Consumer Research at the School of Management

Strategic Advertising Management

Percy, Larry (Visiting Professor of Marketing at the Turku School of Economics, Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and Consumer Research at the School of Management

Omschrijving

With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.

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Schrijver: Percy, Larry (Visiting Professor of Marketing at the Turku School of Economics, Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and Consumer Research at the School of Management
Titel: Strategic Advertising Management
Uitgever: Oxford University Press

Jaar: 2021
Taal: Engels
Pagina's: 504
Gewicht: 975 gr

EAN: 9780198835615
Afmetingen: 244 x 190 x 24 mm
Bindwijze: Paperback / softback

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Strategic Advertising Management

Percy, Larry (Visiting Professor of Marketing at the Turku School of Economics, Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and Consumer Research at the School of Management

Omschrijving

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