Corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to enhance their corporation's desired reputation.
Ik heb een vraag over het boek: ‘Creating Corporate Reputations - Dowling, Grahame (, Australian Graduate School of Management)’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
