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Advertising

A Very Short Introduction

Omschrijving

Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.

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Schrijver: Fletcher, Winston (Formerly founder Chairman of the World Advertising Research Center. Vice President of the History of Advertising Trust and Visiting Professor of Marketing at the University of Westminster)
Titel: Advertising
Uitgever: Oxford University Press

Jaar: 2010
Taal: Engels
Pagina's: 160
Gewicht: 142 gr

EAN: 9780199568925
Afmetingen: 176 x 110 x 10 mm
Bindwijze: Paperback / softback

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Advertising

A Very Short Introduction

Omschrijving

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