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Cultural Strategy

Using Innovative Ideologies to Build Breakthrough Brands

Omschrijving

Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.

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Schrijver: Holt, Douglas (Founding Partner of The Cultural Strategy Group, Cameron, Douglas (Founding Partner of Amalgamated Advertising Agency
Titel: Cultural Strategy
Uitgever: Oxford University Press

Jaar: 2012
Taal: Engels
Pagina's: 416
Gewicht: 644 gr

EAN: 9780199655854
Afmetingen: 233 x 154 x 24 mm
Bindwijze: Paperback / softback

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Cultural Strategy

Using Innovative Ideologies to Build Breakthrough Brands

Omschrijving

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