Examines public opinion as a form of social control in which individuals, almost instinctively sensing the opinions of those around them, shape their behaviour to prevailing attitudes about what is acceptable. For the second edition, Noelle-Neumann has added three new chapters. Introduction to the Second American Edition vii Introduction to the First American Edition viii The Hypothesis of Silence 1(7) Testing with Survey Research Instruments 8(29) Fear of Isolation as a Motive 37(21) Public Opinion: What Is It? 58(11) The Law of Opinion: 69(5) John Locke Government Rests on Opinion: 74(6) David Hume James Madison Launching the Term ``Public Opinion'': 80(8) Jean-Jacques Rousseau Public Opinion as Tyranny: 88(5) Alexis de Tocqueville The Concept of ``Social Control'' Is Formed and the Concept of ``Public Opinion'' Is Shattered 93(3) The Howling Chorus of Wolves 96(5) Public Opinion among African and Pacific Tribes 101(6) Storming the Bastille: Public Opinion and Mass Psychology 107(7) Fashion Is Public Opinion 114(5) The Pillory 119(4) The Law and Public Opinion 123(11) Public Opinion Creates Integration 134(5) Avant-garde, Heretics, and Outsiders: Challenging Public Opinion 139(4) The Stereotype as a Vehicle for Spreading Public Opinion 143(8) Walter Lippman Public Opinion Selects the Issues: 151(3) Niklas Luhmann The Journalist's Privilege: Conferring Public Attention 154(3) Public Opinion Has Two Sources---One, the Mass Media 157(10) The Dual Climate of Opinion 167(3) The Articulation Function: Those Whose Point of View Is Not Represented by the Media Are Effectively Mute 170(4) Vox Populi---Vox Dei 174(9) New Discoveries 183(15) Toward a Theory of Public Opinion 198(22) The Manifest and Latent Functions of Public Opinion: A Summary 220(15) Afterword, to Express Thanks 235(2) Afterword to the Second Edition 237(4) Appendix 241(4) Bibliography 245(18) Index 263