Modern life encourages us to pursue the perfect identity. Whether we aspire to become the best lawyer or charity worker, life partner or celebrity influencer, we emulate exemplars that exist in the world – hoping it will bring us happiness. But this often leads to a complex game of envy and pride. We achieve these identities but want others to imitate us. We disagree with those whose identities contradict ours – leading to polarisation and even violence. And yet when they thump against us, we are ashamed t