Strategic Brand Management

A European Perspective

Omschrijving

Develop your students' brand management skills with practical insights from the industryStrategic Brand Management, 2nd edition, equips your students with the tools and knowledge to implement successful brand strategy. With activities to guide their learning, the text teaches your students to make business decisions like real managers.
€ 107,40
Paperback / softback
 
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Keller, Kevin, Aperia, Tony, Georgson, Mats
Titel
Strategic Brand Management
Uitgever
Pearson Education Limited
Jaar
2011
Taal
Engels
Pagina's
968
Gewicht
1826 gr
EAN
9780273737872
Afmetingen
246 x 190 x 37 mm
Bindwijze
Paperback / softback

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