This highly regarded and comprehensive book will help to ensure your business plan is robust enough to start, run or revitalise any business enterprise. 3rd edition Truly a practical guide to better business planning. The book is friendly and easy to read. An indispensable corporate tool. Peter N. Tan, President, Hambrecht & Quist Asia Pacific If this book had been available 30 years ago, life would have been a lot easier. Mike Brooke, Entrepreneur and Private Venture Capitalist YOUR DEFINITIVE GUIDE TO CREATING A KILLER BUSINESS PLAN If you want people to part with their money, you need a business plan that has the substance to stand up to close examination. Whether your goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information that the decision-makers are really looking for. Now in its third edition, this highly regarded and comprehensive book has been revised and updated throughout to reflect the latest changes in technology, legislation and management thinking. It is the perfect companion for both newcomers and experienced planners. Make sure your plan is robust enough to start, run or revitalise any business enterprise. Ensure you know how to: Assess the current status of your business Develop strategic and operational plans Define vision, mission, values, core objectives and operating objectives Create financial forecasts, cash flow projections and operating budgets