Robert Ashton spells out what you need to do, step by step, to be a successful entrepreneur. What is unique is the way his book reassures and encourages even the most diffident business starter. This book makes it seem possible. Dawn Whiteley, CEO, National Enterprise Network, www.nationalenterprisenetwork.org When you're starting up, practical advice from an expert is like gold dust. Robert Ashton has started three businesses and sold two, so he knows exactly what you need to succeed. Full of practical tips and real life case studies, this book gets straight to the point with everything you need to know to launch your business with confidence. How to Start Your Own Business for Entrepreneurs cuts out the waffle so you can: Create a bullet-proof business plan to get the backing you need Build a powerful brand, perfect for your business Discover your customers - how to find them and how to keep them Master the day-to-day tasks, including the not-so scary financials Look to the future, to ensure that your business has one There's also a wealth of additional online content so you can find out the latest small business news now. Check out www.robertashton.co.uk or scan the SQUARECODE on the inside cover.