This is the most authoritative, comprehensive and engaging introduction to sports marketing available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.
Ik heb een vraag over het boek: ‘Sports Marketing - Shank, Matthew D., Lyberger, Mark R. (Kent State University’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
